The senseless exclusion of the girl pups of Paw Patrol is insane. I don't care that there are only two girls. I love the prominent use of blue, red, green, etc (society's "boy colors"). But what I do care about is the fact that almost all of their marketing material excludes the girl pups (outside of their website). Skye is sometimes in the corner far away, but usually not. This is no way matches the gender neutral-ness of the cartoon.
My daughter once asked me, "Do boys watch Paw Patrol too?" and I thought it was funny and cute. Until I realized that Nickelodeon doesn't even realize that there are little girls who are missing their favorite characters. The girls look around at all the Paw Patrol things and they don't think, "This show is for boys and girls because the boy and girl pups are both on the backpack/napkins/party favors/etc (which doesn't need to be pink or frilly, but, sure, it can be sometimes)." No, they think, "Oh... I guess this is a boy's show. I don't see Skye anywhere." Try finding a balloon that has a girl pup on it. Or even pink or purple on it. Go ahead. (I did finally find one in my local grocery store that had Skye on it, tiny and in the corner). I'm hoping this important world issue will be resolved, meanwhile, I bring you the Everest Paw Patrol Badge (really it's a cupcake topper with face). The matching badges for the other pups are on the Nick. Jr. website, grownups section, birthday club, (yes, you have to put in your adult birthdate), printables, cupcake toppers.
JPG for those of you scared of things like PNGs.
P.S. Don't steal this and try to sell it on Etsy or anywhere else. I will come after you. No, actually my pals at Nick Jr. will. And me.